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- š Unbelievable Secrets to a $2M Business Without Spending a Dime on Marketing! š
š Unbelievable Secrets to a $2M Business Without Spending a Dime on Marketing! š
The Journey to a $2M Business ā No Marketing Budget Required
Hey there,
Ever heard of someone who spends ZERO dollars on marketing and still rakes in over $2 million per year? If you're shaking your head, "no," allow me to introduce myself ā I'm the WIOA Grant Ghost Whisperer. (Yep, you read that right. š»š)
This is the grant no one is talking aboutā¦until I showed up :)
When I started my online school, I knew I had to scale fast and go where my audience was.
To qualify for the WIOA grant, individuals must meet these criteria:
- Laid-off worker: Someone who's lost their job and is getting unemployment income that doesnāt quite cover the bills.
- SNAP or TANF recipient: Individuals receiving food benefits due to low or no income.
- Transitional living: Those in temporary housing, often for free or at a very reduced rent, for 3-6 months. The WIOA grant can help them move to a more stable living situation.
What ZERO dollars in marketing looks like.
The Big Schools' Costly Mistake
Most big schools pour buckets of money into traditional advertisingāsocial media, radio, Google adsābut the conversions? Meh. It's like trying to sell ice to a penguin. So, I went old school: gorilla marketing and phone calls. There were tons of phone calls. Like, 100-a-day phone calls.
How I Did It: The Magic Intro
I contacted women's shelters, non-profits, transitional homes, church groups, and any place offering free resources. Gatekeepers galore! But I made my intro quick and compelling:
āHey Julie, my name is Hector, and I help your applicants/residents access a grant that pays for them to learn new skills with our online school. Since we're 100% online, we even provide free laptops so they can study from anywhere. Can you point me to the right person so we can make an impact together?ā
Boom! This introduction opened doors to amazing phone calls, Zoom meetings, and in-person presentations. Fast-forward a few weeks, and I'm presenting to rooms full of potential students and collecting a ton of names.
The Snowball Effect
Each new partner became a referral source, leading to more partnerships and applicants. Itās the best way to market because it's humanized. People connect with a face, not just a faceless ad.
Forget the Fancy Marketing Tips
Too often, I read about complex marketing strategies, courses, and coaching programs. But this simple, direct method is a game-changer.
Should I Create a Course?
Many folks have suggested I create a course on how to start a trade school from scratch. If that interests you, reply to this email and tell me why you want to start a school and what you need to know. Your feedback will shape this potential course!
A Big Milestone
We just hit 200 subscribers, and this newsletter is only 3 weeks old! It's been a blast sharing this journey with you.
Let's Keep the Momentum Going!
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Like What You Read? Help Out in Two Ways:**
1. Share this newsletter with friends who need a leg up. Sharing is caring!
2. Chat with me on X (formerly Twitter). Letās keep the conversation going and support each other. @HResendez14
Cheers Amigos,
WIOA Grant Ghost Whisperer
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