Part 3: “Your Marketing Strategy Isn’t Stuck... You Are” 📉🧓

Your Facebook ad from 2022 isn’t just outdated — it’s practically vintage.
And no, posting a blurry flyer with 13 hashtags on Instagram isn’t a marketing strategy.

Trade school owners fall into a deadly trap:
They stop evolving.

• Same ads

• Same platforms

• Same “$5K gets you certified” pitch

Meanwhile: The world moved on. People scroll faster, expect more, and want relevant info now.

Here’s what works in 2025:

• TikTok reels showing student success stories

• YouTube Shorts breaking down “A day in the life of an HVAC tech”

• Ads tailored to seasons:

  • Tax refund season = “Use your refund to invest in your future”

  • Summer = “Get certified before fall hiring starts”

Google found that short-form videos influence 71% of job seekers in their decision-making process.

Tough love:
If Blockbuster can die, so can your outdated ad strategy.

Try this today:

1. Audit your last 5 posts or ads. Would you click on them?

2. Post a behind-the-scenes video this week

3. Test 2 new platforms this month — even if they scare you

4. Listen to your voicemails - would you call yourself back?

If your strategy looks the same every month, your results will too.
Get uncomfortable. Get modern. Get noticed.

Until next time, control what YOU can control, take action on something, and don’t forget to smile.

Like what you read? Here’s how you can help: 

1. Share this newsletter with friends who could use a boost. Sharing is caring!

2. Connect with me on X (formerly Twitter) – let's chat and support each other. Find me at @Trade Schools Secrets-WIOA Whisperer. 

3. Connect with me on Instagram here https://www.instagram.com/tradeschoolsecrets/

Together, we can make a difference!