Part 2: “If You Don’t Listen to Your Calls, Your Bank Account Will” 📞💸

I once asked a trade school owner how often they listened to their team’s enrollment calls.
They said:
“Uhhh… once a month. Maybe. If I remember.”

That's like coaching a football team without ever watching game tapes.

Let’s be clear: If you’re not constantly coaching your team, you’re leaking money.

And before you say:

Here’s the truth: Good teams are coached. Great teams are obsessed with getting better.

If you’re not:

• Reviewing at least 10 calls per week

• Holding weekly feedback sessions

• Tracking objection-handling patterns

• Celebrating & sharing wins...

Then your enrollment reps are flying blind.

Stat check:
Sales teams that get weekly coaching outperform non-coached teams by 34%.
And yes — enrollment is sales.

Funny but real:
You’d never let a plumbing student “just figure it out.”
So why do you let your reps?

3 coaching questions to start today:

1. What objections come up the most?

2. Who’s the top closer — and why? (always patterns here)

3. What’s our current close rate per rep?