“December is slow—so what are you doing about it?”

Week 23 down in the books - thank you!

🔥 Can you believe it?! This is newsletter week 23, and we’re about to break 900 subscribers—amazing! Even crazier, 162 of you have taken the leap and started the WIOA process. And get this—my X account just crossed 4,050 new friends. Who would've thought building a brand around trade schools could be this exciting?

If you are a business owner and want the cheat code to 10X your business…you have to check out the peer group I joined. Email me directly, and I will send you proof.

All I want from Santa this year is for you to consider clicking on the Sponsor AD. Great way to support us. Thank you in advance.

24 of you emailed me saying they want more insights to generate revenue in December, so here we go.

For many business owners, the holidays aren’t all joy and profit. While your customers are busy spending money on gifts (and often racking up debt), your business might feel the sting of a seasonal downturn. But slow seasons don’t have to mean slow revenue.

Here’s the thing: the businesses that thrive during tough times think creatively. They find ways to stay relevant, valuable, and visible even when the market cools down.

If that sounds like something you’d like to master, read on for three creative ways to turn your downtime into your most productive season yet.

1. Partnerships: Cross-Selling Made Easy

Collaborations can unlock new revenue streams. For example:

• If you sell pest control services, partner with a local Christmas light installer. Offer a commission for every referral and have them do the same.

• While servicing a customer in October, why not pitch the Christmas light installer’s services? Cross-selling like this lets you tap into your partner’s audience while sharing yours.

💡 Stat: Businesses that collaborate with others in their niche experience 27% faster growth than those that don’t (HubSpot).

2. Affiliate Marketing: Influencers Are Your Secret Weapon

Did you know most influencers generate their income by promoting products and services? With access to large audiences, they can bring incredible exposure to your business.

Imagine this: If an influencer with 500,000 followers mentions your product or service and just 1% of their audience takes action, that’s 5,000 new customers.

💡 Pro Tip: Start small—find micro-influencers (10k–50k followers) with high engagement and target audiences that align with your business. Often, these partnerships cost far less than traditional advertising and deliver even better results.

3. Mission-Driven Marketing: Partner with Churches or Nonprofits

The holiday season is a time for giving, so why not tie your sales to a good cause?

• Example: If you sell mattresses, offer to donate a twin mattress to a local nonprofit for every king-size mattress sold in December.

This approach not only helps those in need but also resonates with customers who value purpose-driven brands.

💡 Stat: 77% of consumers are more likely to purchase from a brand committed to making the world a better place (Cone Communications).

Final thoughts, and hopefully, you are still awake.

It’s easy to let the slow season become an excuse, but the reality is that the right strategy can turn December into a goldmine for your business. Whether it’s partnering with other local businesses, leveraging the power of affiliate marketing, or tying your sales to a mission-driven cause, there’s always a way forward.

If you’re feeling stuck, remember this: creativity thrives under constraints. This season might be slow, but it’s also the perfect time to experiment, build connections, and set the foundation for a strong start to the new year.

The question is: Will you adapt, or will you wait for January?

What’s your plan for making December your most productive month yet? Hit reply—I’d love to hear your thoughts and strategies.

Let’s win this season together.